In response to Abercrombie & Fitch CEO Mike Jeffries not wanting “not so cool” kids or fat women to wear his company’s clothes, Greg Karber has come up with a funny way to readjust the brand.
I like a girl who reads. A girl whose only company on rainy Sunday afternoons is a cup of tea and the written word. A girl who revels in the scent of a book fresh from the presses and hand-selected after hours of browsing the local bookstore and swoons at the scent of a book aged in a dusty corner of the library waiting to be read once again. I like a girl who feeds her addiction for fiction by watching obscure plays and attending poetry readings in poorly-lit underground cafes. I like a girl who reads to learn the history of a forgotten era through memoirs or Shakespeare. I like a girl who travels to exotic worlds that challenge her imagination in the most profound way possible through the epic novels of Alan Moore. I like a girl who constantly yearns to expand her horizons with literature and gets so wrapped up with her books that she can’t stop talking about them to the tiniest most beautiful detail. Oh how that makes me weak in the knees! A girl with a wit inspired by the writings of Jane Austen and refined by the brutally-honest ramblings of Bukowski. I like a girl who would recite the raunchy bits of Henry Miller with me over the dinner table and discuss the beauty of Dostoevsky’s existentialism over a cup of wine and scream out verses from Allen Ginsberg’s Howl in the middle of city streets. Ass, tits, lips, and legs are all nice. But I prefer a girl who reads.
Watch the video [here]. I’m slightly obsessed.